Reward-based music discovery platform Tradiio has launched in the UK, offering up-and-coming and more established artists rewards and opportunities including access to studio time through Miloco’s partnership with Tradiio.
Other rewards and opportunities include a slot on the Tradiio Stage at Field Day as well as benefits from Tradiio’s label partnership with Believe and the chance to make a video thanks to Tradiio’s partnership with Radar.
Available on the web and via iOS and Android apps, Tradiio also lets users listen to, and virtually invest in, new artists. The user is able to discover new talent and act as a tastemaker for others, as users themselves do all the curation with no editors involved.
Users that do the best job spotting talent gain credibility and earn virtual coins on the platform, which can be redeemed for rewards such as Field Day tickets, Bleep download store vouchers, AIAIAI headphones and Sonos speakers.
“Tradiio users can build up their credibility by spotting the best up-and-coming talent and be recognised as a tastemaker,” said Paul Benney, UK managing director of Tradiio. “Users get to listen to new artists and invest virtual currency in the ones they consider to be the best.
“It’s a completely different experience than other, more passive music platforms that users don’t really engage with. Tradiio users are influencing the careers of the artists they are listening to, as well as building themselves reputations among their peers, giving them an emotional link to the platform.”
Tradiio is free for users and artists to access through the www.tradiio.com website, on iOS and Android.
“In Portugal, where Tradiio has been established for some time, Universal Music Portugal selects artists from Tradiio’s top 50 chart to distribute worldwide. No other streaming service offers the artist opportunities like this,” said Alvaro Gomez, CEO and co-founder of Tradiio.
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