Dean Street Studios

"Creative hub in the heart of Soho"

Dean Street Studios Floorplan

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Where To Stay

Soho might just be the best place to stay in London. Why? Because, despite breakneck-speed gentrification, it's still managed to retain – just – its independent spirit. It's home to the city's best department store, Liberty, its best cinema, the Curzon Soho, and many of London's best restaurants, from wallet-friendly street food on Berwick Street to the buzzy, no-booking likes of Bao, or the Michelin-starred Yauatcha.

Similarly, when it comes to rooms – whether you want a bed in a shared dorm or a boutique hotel with famous folk in the lobby – the heart of London welcomes all budgets. Here's our pick of the best hotels in Soho.

The Sanctum Soho Hotel

20 Warwick Street London, W1B 5NF. 020 7292 6100

Ideally located in London's West End, the stylish Sanctum Soho Hotel features a rooftop garden with a 24-hour bar and the onsite Restaurant No 20. Also boasting its own cinema and an outdoor hot tub, this boutique hotel is just 5 minutes' walk from Oxford Street's world-famous shops.

Individually styled with a bespoke and edgy design, each air-conditioned room at Sanctum Soho has free WiFi and a plasma flat-screen TV with Sky movies and a Wii console. The rooms also feature a minibar and an iPod docking station. The modern en-suite bathrooms have organic Lux Emere toiletries.

Open for breakfast, lunch, and dinner, No. 20 Restaurant features vintage-glamour décor and serves modern British cuisine. Guests can also enjoy afternoon tea, coffee, and cocktails. With a 24-hour service and access to the hot tub, the intimate Roof Terrace offers of an inside bar, a covered lounge with a fireplace, and a resident's area.

Sanctum Soho Hotel is a 20-minute stroll from leafy Hyde Park. With easy 20-minute connections to iconic Westminster, Piccadilly Circus Tube Station can be reached after 5 minutes' walk.

Westminster Borough is a great choice for travellers interested in shopping, parks and theatre.

The Soho Hotel

4 Richmond Mews, Soho, London W1D 3DH 020 7559 3000

Sister to the Covent Garden Hotel, Soho hotel is a bubble of cool calm, and therefore it's also a surprisingly child-friendly hotel.


Veer off Wardour Street and head towards a twinkly-lit porch to find a 10-foot porcelain Botero cat sculpture, oversized plant pots and a clash of driftwood and neon-tinted Perspex – a refreshing alternative to the marble and brass lobbies of most hotels in this postcode.

The Piccadilly Hotel Shaftesbury Avenue

65-73 Shaftesbury Ave, Piccadilly, Soho, London W1D 6EX 020 7871 6000

A beautiful oasis of tranquil relaxation, The Piccadilly London West End has been acclaimed for its most proud highlight - Excellent Customer Service.

An elegant expression of bohemian beauty and excellent hospitality, presented with style and a smile has been awarded the, 'Certificate of Excellence in Customer Service 2012' by TripAdvisor.

Explore the pleasures of pampering indulgence in the heart of London's West-End, where the sights, sounds and everything ephemeral comes alive. The elegance and class will beckon you in for an exciting experience of relaxing comfort. The excitement blends brilliantly with the thrill of the fantastic location and all around it. Deep in the heart of London's Theatreland, come witness the sparkle, the glow, the shine and the show, where the sun sets only for more lights to rise.

Unbeatable location and excellent service makes us a favourite hotspot for tourists, theatre aficionados, shopping thrill seekers, business executives who like life with class, or for simply everyone who appreciates the finer tastes in life.

Enjoy a wonderful stay experience, enhanced with Complimentary Broadband, Plasma TV's, and state of the art in room amenities. All of this is made even more exciting with a Complimentary Full English Breakfast, when you book with us direct. And if you are looking for that extra indulgence or to celebrate a very special occasion, book a Club room and watch the magic unfold.

The Z Hotel Soho

17 Moor St, Soho, London W1D 5AP 020 3551 3701

Stay in the heart of London - after all you're an Urbanite, not a tourist.
Z SOHO has everything you need for a couple of nights in town. Concentrated style, an out-of-town price, and the West End - at your feet the moment you step out the door. No off-central, tourist hotels for you.

The building is a designer conversion of twelve Georgian townhouses. From the outside you see classic architectural proportions, combined with contemporary style. Inside, you find 85 rooms gathered around a central courtyard. And it places you in Moor Street, between the theatre and bookshops of Cambridge Circus and Charing Cross Road - and the vivid cosmos of Old Compton Street.

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